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Welcome to the End of Days, as the final two signs of the Apocalypse were checked-off late last week. Igor’s own creative director Jay Jurisich spouts off in not one, but two articles in the current edition of BW. “It’s the end of the world as we know it…” Some of Igor’s latest work: DirecTV [...]
thats funny

Best name we’ve seen in a while: Your Fucking Polling Place
thats funny

The Ford Lincoln-Mercury Sable is: “A personal conveyance named after its inventor, an assassinated ruler, a character from Greco-Roman myth and a small furry mammal.” – Beldar Conehead
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If your intellectual property goals are to protect your right to use your ideas and to prevent others from patenting them, publishing a technical disclosure rather than filing for a patent, may well make good business sense. For starters, the entire patent process can run $25,000 and up. Publishing a technical disclosure will cost you [...]
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ip.com (as in “intellectual property”) just launched a feature where you can add a Patent Search Box to your blog sidebar, so your visitors can search patents right from your site. Search Box code available here. You can do full searches for US Patents, US Patent Applications, Prior Art, PRC (China) Patents and PRC Patents [...]
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American Express debuted a series of podcasts about branding today. Igor co-founder Steve Manning is featured doing a segment on naming
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EROTIC CAPITAL
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Via Variety: DirecTV pumps up its premium channel. Satcaster to enhance, rebrand 101 Network as Audience Network. DirecTV is devoting more resources to building its own premium channel in a bid to better harness the platform provided by its 19 million-plus subscribers. As of June 1, the satcaster’s in-house 101 Network will be rebranded as [...]
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An important first step when naming a business, product or service is to figure out just what it is that your new name should be doing for you. The most common decision is that a name should explain to the world what business you are in or what your product does. Intuition dictates that this [...]
great news thought i would never see this.

Because they are skins that change color with a flick of your finger across their surface. There was a second reason…but memory fades… Happily, they use no power whatsoever from your portable device. It’s true. Highly reflective LCD technology. Currently available for iPod Touch, coming soon for iPhone. Check out all the designs at the [...]
and i though i was the only one to see it this way